Infiltrator was quickly transforming from a single product wastewater treatment company, to a complete solutions provider of all things water (drainage, storm water, etc). This logo plays off the two cores of Infiltrator; water and innovation. Varying blues from dark to light signify the purification and cleansing of water and the arches mimic the curvature of their top selling product, which not only revolutionized multiple environmental industries, but put them as one of the top plastics recyclers in the world.